Features of promoting European websites

Globalisation is rapidly gaining momentum. Naturally, this is reflected in all spheres of activity, including the Internet. Promoting one’s own product online requires the use of a certain set of tools which can be found at https://seo-city.co.uk/. It varies depending on the focus and scale. Someone wants to conquer the global market, and someone enough European.

Features of European SEO market

Seeking to enter the European Internet territory, many believe that it is sufficient to translate the site into English and take into account the relevant subtleties. But a big mistake. Europe – a continent with linguistic diversity. Promoting your site only in English, thinking that everyone knows it, will not get you anywhere. Although more than 50 percent of Europeans speak or understand English, they prefer to search online in their own language.

Of course, translating a website into at least 23 languages is a treat. Besides, such an ambitious wish might be very expensive. In that case, you might be better off dividing your European territory into language zones and not aiming at penetrating every country’s market from the start. It is necessary to proceed gradually. The division into language zones also has its peculiarities.

Thus, it is possible to choose a French-speaking zone, in which France and Belgium are present. However, despite the fact that both countries speak French, the language itself is very different. There are dialects, local nuances and so on. A similar situation is observed with German in Germany and Austria. Despite the general similarities, there are some differences, and they are quite significant.

Technical background

Most of Europe uses Google. This makes things a little easier, because you do not have to suffer much in the promotion of the site for different countries. The only exception is the Czech Republic. On its territory is actively using a national system called Seznam. However, this is not a serious problem when dealing with search engine traffic, if the Czech Republic is a priority.

There are 2 main methods to ensure a decent national site. The first involves the use of national domains I-st level. It will cost him, of course, not cheap, but its efficiency at a decent level. The second method is to use subdirectories of the site, which includes national content. Despite the relative cheapness, with the implementation of it will have to puchuchat.

General recommendations

What to achieve in the European SEO market, do not strive to get all at once. You need to choose a few countries to start with and “work” with their specifics. Recommended:

1. Creating content in the national language, taking into account regional differences.
2. Optimize sites for the search engines used in the chosen region.
3. using national 1st level domains or sub-domains with national content.

Proper preparation is the guarantee of success. Before proceeding directly, it is necessary to provide a base.